Entering new markets, developing new, practice-orientated products and services, being far ahead of the competitors, operating cost-effective and quality-orientated, achieving results.

A detailed, reliable product and marketing conception is the base you build your products on.

Questions have to be answered:
Who are the potential customers of your product?
What are they buying at present and why?
What are their needs and their problems at present and in the future.

Only if you can answer the above questions you can strive to develop the product your new customers will buy, be loyal to and recommend to others?

Practice-orientated product management for effective, profitable business decisions.

Market Research

• Target Group Analysis
• Market and Competitor Analysis
• Title Tests

Product Conception

• Contents
  • Title and Subtitle
  • Product Objective
  • Index Structure Conception
• Media Carrier
  • Product Layout
  • Design of Pictograms
  • Layout Conceptions

Editor and Author Management

• Search
• Contracting
• Instruction and Supervision

Production Management

Marketing Management

• Price Analysis
• Conception of Sale Argumentation
• Conception of marketing media
• Sales Test
• Cost / Profit Calculation

Distribution Management

• Distribution Conception

Trademark and Copyright Conception

• Registration

Update Management

Quality Management

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